Writing
My interest in writing began in college while pursuing my BA in English with a minor in Film Studies and an emphasis in Criticism and Theory.
For the last 7 years, I've developed and applied my writing and media knowledge as the in-house copywriter, designer, and content producer for an online wellness and percussion brand, developing written content for SEO, digital ads, social media, email marketing, blogs, webstore listings, and mailers.
I'm also a creative writer in my spare time. I'm influenced by George Saunders, Don DeLillo, Ursula le Guin, Robin Hobb, William Gibson, and Julia Alvarez.
Commercial Writing
Community
Attraction
Attraction
With monthly newsletters, the store has been able to increase sales while staying in touch with subscribers and building an energized and dedicated customer base. It's also a great place to exercise a strong brand voice and identity while promoting new products, blogs, and other educational content.
See a sampling of some of our newsletters below.
Attraction
Attraction
Attraction
For online retailers, digital advertising is the air we breathe. Organic social media, newsletters, blogs, SEO are all essential parts of online retail. In crafting copy for organic and paid social media, I've learned a lot about the economy of words.
Below, you can find some writing samples from past digital ad campaigns.
Education
Attraction
Building Authority
In the new age and wellness sphere (an industry filled with misinformation), I strive to maintain a balance of scientifically-grounded info with an open-minded, spiritual point-of-view. This blog entry was created to leverage a highly-searched topic while also educating our customers. It helped establish brand as a trusted source of information in the community.
With over 25k sessions, this was our most-read entry of all-time. Read it on the store website below.
Building Authority
Fostering Connection
Building Authority
Gongs Unlimited is firmly established in the world of gongs, but as we expanded into Crystal Singing Bowls through our other store, Unlimited Singing Bowls, we had to think about how to stay on top of SEO while also establishing ourselves as an authority on crystal bowls (a growing trend in sound therapy and related fields).
This blog entry was our attempt to dispel some of the myths used by our competitors, leveling the informational playing field while improving our search ranking and building customer trust.
Fostering Connection
Fostering Connection
Fostering Connection
Alexandre Tannous is a known leader and teacher in the sound therapy world. He's also been a regular customers since the beginning. Over time, he developed a wholesale dealer relationship with us, connecting his students with our products and helping recommend specific instruments to them.
His work has helped to legitimize and ground the field of sound therapy, making it accessible for all kinds of people. His academic, research-based approach is much needed. This entry was a way to build and foster connection and community while highlighting a trusted educational resource.
Creative Writing
Read the first few chapters of my speculative fiction story, The Long Night, set in 2087.
I was inspired to write this story and the main character, Bek Rios, after imagining what life might be like for my hypothetical great-grandchild.
Read the first chapter of my speculative fiction story, The Song of S'ruq, set in a world I created called Casturia.
This story started as an attempt to practice worldbuilding and pathworking.
I was inspired to write my short story, Backwater, after reading the George Saunders story Sea Oak.
I wanted to use postmodern surrealism as a vehicle to tell a story about two brothers from a small rural town in a single, dialogue-heavy scene.